Mission and Philosophy

From the beginning, Sinicare’s mission has been to harness the distinctive flora and fauna of Australia to develop health and beauty products that are genuinely beneficial. 

Australia’s long geographic isolation has produced plants and botanicals not found elsewhere, and we believe these ingredients are key to effective formulations. 

Sinicare doesn’t chase fleeting trends; we focus on creating products that provide real results and enhance well‑being. 

By remaining true to this philosophy, we have established a trusted brand recognised worldwide for authenticity and integrity.

Naturally Australian. Genuinely Effective.

Origin and Early Days

Sinicare, formally known as Sini Australia Pty Ltd, was founded in Sydney in 1996 by Jason Park. 

What began as a small shop in Sydney’s Koreatown showcasing Australian health and beauty products to visiting tourists has since evolved into a global enterprise. 

Visitors from across Asia were drawn to the shop because they had heard of Australia’s unique ingredients but rarely had access to them. 

Sinicare answered that demand, offering products that harnessed the natural bounty of the Australian landscape.

Milestones & Achievements of the brand

The History & Background of Sinicare

Domestic Retail Expansion

Over the years, Sini Australia expanded to their list of retail stores. The demand was high and retail stores were multiplying to keep up with demands. Stores expanded domestically to:

Sydney CBD

Strathfield

Lidcombe

Eastwood

Chatswood

Brisbane CBD

Sunny bank

Melbourne CBD

Perth CBD

Cairns

Global Expansion/Australian made campaign partner

In 2010, Sinicare became one of 12 Australian made campaign partners. executing the global expansion plan initially in South Korea with a subsidiary company named the Australian Made Shop.

This Partnership and company set up was accepted by South Korea Costco, and Sinicare products have been selling in Costco Warehouses all over South Korea.

Costco Launch

In 2011, Sinicare's subsidiary Australian Made Shop launched their Special Events all over south Korea's Costco's. AMS have brought A lot of Excitement to South Korean Costco Members and was a big success.

Providing Australian made exclusive items such as, Royal jelly, omega-3, placenta creams, propolis spray, high quality honey and other Australiana souvenirs.

Head office expansion

To keep up with the constantly growly distribution channels in the export, wholesale and retail channels.

Sini Australia expanded its head office and facilitate all sides of the business under one roof.

The Head office now facilitate, in-house research and development, manufacturing line, and a TGA approved capsulation manufacturing line.

2005-2010
2010-2012
2012-2015
2015-NOW